Writing books and articles is a different type of writing than copywriting in that it is long form and thus provides the opportunity to entertain, inform and express opinion, depending on the goal of the book or the article.
The phrase “can’t put a good book down” means that the author has done her job. The reader simply can’t wait to find out what happens next.
BOOKS & ARTICLES
Recent articles by Lorin Shields Michel:
It should begin with a jolt and end with an
Some of Lorin’s favorite books include:
The Prince of Tides by Pat Conroy
The Road by Cormac McCarthy
The Poisonwood Bible by Barbara Kingsolver
A strong article begins with an equally strong thesis, a point of view that tells the reader right away whether the article is worth reading. It should be well-researched, with strong interviews conducted if and as necessary, to provide information that supports the thesis statement of the first paragraph, all leading to a logical conclusion. The reader may not always agree with the thesis but a good article will allow that same reader to see another point of view and to walk away more informed than before he or she read it.
Recent books by Lorin Shields Michel: