Copywriting is defined as preparing appropriate words specifically for the advertising or marketing of a product, business, person, opinion or idea.
Its goal is to persuade a defined audience to buy something or to subscribe to a philosophy. In the write hands—typo intentional— copywriting can be fun, packed with wit, dramatic and memorable.
Good copywriting should never include
That’s just a personal philosophy because if you have to tell someone something is exciting, it probably isn’t.
Some examples of copywriting by Lorin Shields Michel:
Client: Happy Paws Dog Training School
Project: Dog Training advertising
Project: Skincare Packaging
Project: Dramaine Ads