• HOME

  • ABOUT LORIN

  • COPYWRITING

  • GHOSTWRITING

  • BOOKS & ARTICLES

  • EDITING

  • CLIENTS

  • CONTACT

  • More

    LORINSHIELDS-MICHEL

    writer.author.editor

    818.414.9875

    Copywriting is defined as preparing appropriate words specifically for the advertising or marketing of a product, business, person, opinion or idea.

    Its goal is to persuade a defined audience to buy something or to subscribe to a philosophy. In the write hands—typo intentional— copywriting can be fun, packed with wit, dramatic and memorable.

    COPYWRITING

    Good copywriting should never include

    exclamation points.

    That’s just a personal philosophy because if you have to tell someone something is exciting, it probably isn’t.

     

    Some examples of copywriting by Lorin Shields Michel:

    Client: Beach Body

    Project: Shakeology advertising

    Client: Beach Body

    Project: Shakeology Product Sheets

    Client: Happy Paws Dog Training School

    Project: Dog Training advertising

    Client: Azur

    Project: Skincare Packaging

    Client: Icon

    Project: India Brochure

    Client: Giovanni

    Project: Product Sheets

    Client: Abadi

    Project: Product Packaging

    Client: Dramamine

    Project: Dramaine Ads

    © 2016 LORIN SHIELDS MICHEL   |   818.414.9875   |   ALL RIGHTS RESERVED   |   site managed by GUZMAN & ASSOCIATES

    1/5

    BLOG: Live It Out Loud